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ESPN Twin Spokeswomen

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Date: 2005-07-22, 4:06PM CDT

1530/1260 ESPN Radio earned the nickname “The Twins” due to the two signals it simulcasts – 1530 and 1260 AM. Now, in its second year, ESPN Radio’s “Twins Search” is a competition inviting real twins, or girlfriends who look alike, to participate in a judged contest whereby one pair will win the 1530/1260 ESPN Radio Twins title, thus becoming the spokeswomen for the station. The contestants will be asked to compete in three judged rounds: question/answer, congeniality/appearance, talent. The winning twins will become the faces of ESPN Radio in Austin, appearing in/at ESPN-related marketing/promotional venues including, live remotes, promotional campaigns, print collateral, website/television campaigns and other special appearances. The experience offers an opportunity to segue into the modeling/acting sector and is also an excellent precursor to a career in the public relations/communications field.


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