AUSTIN, TX--The public relations firms with the largest revenue know something you don't: They've made social media programs an important part of their service offerings.
Take a look at the public relations agencies below that do not currently offer their clients social media programs. Then check out O'Dwyer's site to see how these U.S.-based independent firms rank according to 2006 revenue. Interestingly, six of the top ten PR firms do consider social media important enough to make these programs part of their regular service offerings.
Social media like blogs, podcasts, forums, wikis and myspace/facebook applications should be a part of every PR agency's tool set. In fact, a recent white paper from Council of PR Firms says that in next five years, "social media must become part of the way public relations practitioners do business or they will become obsolete." (From "Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media," available as a PDF here.)
Remember fax blasting press releases? Not having social media programs as an integral program in 2007 is akin to not owning a fax machine, circa 1990.
Would you like to become one of the Have's? Send me an email or call 512-963-4649.
Our Digital PR Service is a turnkey solution that gives traditional public relations firms the ability to open an online channel of communication with their client's targeted universe of customers, influencers and prospects. With our help, you can effectively communicate messaging without journalists standing between the message and consumers.
Anchored by a business blog, our campaigns use a variety of Web 2.0 and social media tools to create extraordinarily effective marketing strategies. Also, out team will take responsibility for as much, or as little of the online content development and infrastructure as you require.
For more information about Phenix Public Relations' Digital PR Service, click here.
The Social Media Have-Not's
5W Public Relations
Affect Strategies
Airfoil Public Relations
APCO Worldwide
Ashton Partners
Bader Rutter
Bateman Group
Bender/Helper Impact
BizCom Assocs
Bliss, Gouverneur & Associates
Boardroom Communications
Bridge Global Strategies
Buchanan Public Relations
Cerrell Associates Inc
Clifford Public Relations
Communications Strategies
Consensus Communications
Cooney/Waters Group
Coyne Public Relations
CTA Integrated Communications
Cubitt Jacobs & Prosek Communications
Dan Klores Communications
Development Counsellors International
Devine & Powers Communications Group
DuDell & Associates
Dye, Van Mol & Lawrence
Edge Communications
Edward Howard & Co
Gale Group LTD
Gibbs & Soell Public Relations
Guthrie/Mayes Public Relations
GYMR
Hager Sharp
HealthSTAR Public Relations
Hope-Beckham Inc
Horn Group
Hunter Public Relations
Imre Communications
Integrated Corporate Relations
Intermarket Communications
Jackson Spalding
John Bailey & Associates Inc
JS2 Communications
Kaplow
Katcher Vaughn & Bailey
KCSA Worldwide
Kohnstamm Communications
L.C. Williams & Assocs
Lambert, Edwards & Associates
Landis Communications
Linden Alschuler & Kaplan, Inc
Lippert/Heilshorn & Associates
Lou Hammond & Associates
LVM Group
M&P Food Communications
M. Silver Assocs.
Maccabee Group
Makovsky + Company
Maloney & Fox
Marx Layne & Company
McGrath/Power
McNeely Pigott & Fox
Merritt Group
Michael A. Burns & Associates
Moore Consulting Group
Morgan & Myers
Morris + King Company
New West Agency
O’Connell & Goldberg
Peppercom
Perry Communications Group
Pierson Grant Public Relations
Praco
PRx Communication Strategists
Public Communications Inc
Rasky Baerlein Strategic Communications
Regan Communications Group
Rhea & Kaiser Marketing Communications
Ron Sachs Communications
S&S Public Relations
Schneider Associates
Shelton Group
Sloane & Company
Solem & Associates
Spectrum Science Communications
Spring O'Brien & Co
Stanton Crenshaw Communications
Swanson Communications
Tech Image
The Bohle Company
The Edison Group
The Harrell Group
The Hoffman Agency
The Jeffrey Group
The Kotchen Group
The Ledlie Group
The Rogers Group
The Vandiver Group Inc
The Walker Agency
The William Mills Agency
Thorp & Company
Toplin & Assocs
Transmedia Group
Trylon SMR
Valencia, Perez & Echeveste
Vollmer PR
Walek & Associates
Widmeyer Communications
Wragg & Casas Public Relations
Zeno Group
Zeppos & Associates
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